FOR IMMEDIATE RELEASE
Wolfmaan Officially Rebrands to Wilkołaak: A Return to Slavic Roots and the Primitive Path
YELLOWKNIFE, NWT — January 1st, 2025 — Since 1996, outdoor educator, content creator, and founder of Barefoot Bushcraft, Wolf Starchild known as Wolfmaan, is proud to announce his official rebranding to Wilkołaak — a name that honours his Slavic ancestry and deepening connection to a more primitive, off-grid way of life.
This transformation marks a return to the source — to the forests, traditions, and ancestral wisdom that have shaped his journey. The name Wilkołaak, derived from the old Slavic word for wolfman or shape-shifter, embodies his evolving identity: a man who walks barefoot between the modern and the ancient world, living close to nature while teaching others how to thrive in it.
“Wilkołaak isn’t just a new name — it’s who I’ve always been,” he explains. “Since 1996, I have used Wolfmaan and This rebranding is about shedding the trappings of modernity and embracing the path of my ancestors. I’ve spent years teaching bushcraft, survival, and outdoor skills at Barefoot Bushcraft. Now, I’m also living the lessons — off-grid, in harmony with the land, and guided by the old ways.”
Despite this shift toward a more primitive lifestyle, Wilkołaak will continue teaching and influencing through Barefoot Bushcraft, social media platforms, and educational outreach. His mission remains steadfast: to inspire others to reconnect with nature, rediscover self-reliance, and rekindle respect for the living world.
Visitors to www.wilkołaak.com can expect a new era of content — rooted in Rodnovery-inspired philosophy, traditional craftsmanship, and the timeless bond between human and wilderness.
About Wilkołaak
Wilkołaak (formerly known as Wolfmaan) is a Canadian outdoor educator, author, and influencer who teaches wilderness survival, archery, and bushcraft through Barefoot Bushcraft, a leading outdoor education centre in the Niagara Region. Known for his barefoot lifestyle, close connection to his sled dogs, and commitment to ancestral living, Wilkołaak continues to inspire audiences worldwide through storytelling, workshops, and digital content.
Official Social Media Channels
Website: www.wilkołaak.com
Facebook: facebook.com/wilkolaak
Instagram: @barefootbushcraft
YouTube: Baref00t Bushcraft
FolkRealms: folkrealms.com/Wilkolaak
X: x.com/wilkolaak